Customized sales videos are the new frontier for selling. They allow you to make a video about your customer and their needs, which is significantly more effective than making generic videos that don’t fit anyone’s needs. These videos also help you retain customers because they’re tailored to them, so they’ll see themselves in it and want to be a part of your brand. In this post, we’ll tell you everything you need to know about personalized sales videos – from how they work, what types there are, how much they cost and how easy it is for anyone (even someone who has never made a video before) to create one themselves!
What is a personalized video?
A personalized video is a video that is customized to the individual viewer. A personalized sales video is not a generic, one-size-fits-all sales video for an entire audience of people. It’s not a video that’s made for a large number of viewers, where each viewer has only limited options and control over how they view your message.
Instead, it’s a custom-made production made specifically for one person at one time. This type of marketing strategy aims to maximize your message’s effectiveness by targeting it directly toward your ideal customer base.
Why you should use personalized videos
● Increase sales
● Increase conversions
● Increase brand awareness, engagement, and loyalty
Lower cost per acquisition (CPA) by 10% or more. That’s not a typo—10 percent is the average improvement in clients’ CPAs. This saves you money that can be used for other marketing activities or reinvested into your business to increase its growth rate even further!
Advantages of personalized sales videos
Personalized sales videos are much more likely to convert than standard sales videos. They can also reduce bounce rates and increase engagement levels. Here’s how they compare:
Personalized sales videos take advantage of the human desire for personalization and connection. They’re more effective at increasing brand awareness because users feel that the company understands who they are as people and that it is trying to meet their needs individually.
Personalization reduces bounce rate by keeping visitors on your site longer, so there’s time for them to convert or make another purchase down the track (e.g., through remarketing).
How to create a personalized sales video
Personalized sales videos are a great way to connect with customers and prospects in a way that isn’t possible with most other communications tools. They allow you to present your company or product most humanly, giving viewers an authentic look at who you are and what you do.
Many businesses misstep when it comes to creating personalized videos because they try too hard for perfection instead of being candid about who they are as a brand or business. The best approach is to be yourself—you’ll have far more success if people relate to you behind the scenes than if they’re watching an actor portray an impersonation of what “a filmmaker” might look like.
As much as possible, use words that come naturally from your mouth when writing scripts (or better yet, say them aloud). This will help ensure that everything sounds genuine, even though it will also require some editing later on during production (if needed).
Additionally, don’t worry about making everything perfect—there’s no harm done when someone sees imperfections in something so small as handwriting!
Conclusion
Videos are an excellent way to market a product, but they can feel impersonal. Creating a personalized video is a great way to make your audience feel more connected with your brand. The process of making these videos doesn’t have to be complicated either
